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Small Business Marketing: Learning From Others

Guest article by Joseph Lizio Dr. Pepper has just kicked off a new marketing campaign for its latest soft drink creation targeted to men only – Dr. Pepper Ten. Ignoring the soft drink itself which will ultimately come down to the tastes of consumers, this marketing campaign is amazing on several levels. It hits at the heart of soft drink consumers (their target market), it offers a new alternative,...

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Social Media for Small Business

Five Ways to Make Your Small Business Promotion More Social Guest Article by Adam Bean Facebook, Twitter, YouTube, LinkedIn You are constantly told every where you go that you need to get on these platforms immediately, and start using them as an effective small business promotion strategy. Now that is all well and good, and I give the same advice myself to all the local business owners I speak to. However...

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Six Secrets For Billionaire Businesses

Guest Article by Tim Meadows-Smith When it comes to billionaires most people just think they must be lucky, few stop to think that there might be some behaviour that helps them build their wealth. In fact there is such a thing as billionaire behaviour and it does not begin with a passion for getting rich. There are six core behaviours that are common to all of the many billionaires I have studied and they...

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Thriving in a Flat Economy

3 Ways to Make Your Business Sing On-Key Despite the Flat Economy Guest Article by Dr Joey Faucette At times we allow the negative noise of the flat economy to drown out any positive, on-key music in our businesses. Soon the negative noise has an effect on you. You become filled with: Fears about finances-”The bank called. Surely they’re not calling in my note.” Suspicions about an...

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How to Succeed in Today’s Economic Climate

In Tough Economic Times You Should Avoid Making These 3 Critical Mistakes Guest Article by Jan Potgieter Uncertainty is dominating most people’s thinking. Staying positive in the current environment does not mean that you will have to stop listening to the daily news. Staying positive means that you will have to embrace the new reality and transform both your own as well as your company’s...

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Managing Your Online Reputation

Four Tactics to Use Reverse SEO to Mitigate a Corporate Crisis Guest Article by Julie Ann Ross Reverse SEO can help mitigate a corporate crisis, especially when the crisis is being played out in social media networks and on blogs. Many times, a story grows online instead of in the mainstream media, which can cause major problems with a company’s search engine rankings. Whenever someone searches for...

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The Value of Content

Why Creating Great Content Is So Important To The Success Of Your Website Guest Article by Ricky Weber There is one thing that distinguishes the most popular websites from all of the other millions of sites on the internet, and that is high quality content that is interesting and engaging to their website visitors. The information and content that is presented on your website should be interesting and of...